The quality of your product or service ....., the customers that visit your offline store or your business website ...., the online and mobile presence of your business ....., is extremely important, BUT your success ALSO largely depends on the recognition and engagement on social media and this is a hard and proven fact.
BUT... If Your Business Doesn't Have High Social Recognition and Engagement on Social Networks, You Are Missing out on a Huge Source of REFERRAL TRAFFIC!
Social Media is basically just an advertising platform which allows you to engage your target audience where they hang out!
Using 'non-salesy' engagement techniques, you can create relationships built on trust which is perfect for Word of Mouth referrals.
According to extensive research, it has been discovered that 90% of consumers trust recommendations while only 14% trust paid advertisements!
Considering people trust recommendations more than advertisements, and even Search Engines ie Google, factor Social Signals in it's ranking algorithm, as businesses and entrepreneurs, we need to start looking at Social Media as a resource to promote our businesses and websites.
The June 2016 Sensis Social Media Report concerning interaction with brands on Social Media states that:
- over four in ten consumers will inspect a brand’s social media presence before making an online purchase if they had not previously purchased from that brand’s website.
- 30% are more likely to trust a brand if they have a large number number of followers
- 52% are more likely to trust a brand if they interact with their customers in a positive way
- 51% are more likely to trust a brand if they regularly update their content and
- 52% are more likely to trust a brand if they find their content engaging and relevant
Using Social Media to build your brand, tap into the power of viral word of mouth marketing and get people talking and sharing your information is no longer a choice but a necessity!
- Instagram has 200 million active members in which 65% users are located outside of the United States.
- 5,000,000 Monthly Active Australian Users
- 93% of Prestige Brands use Instagram.
- 25% of the Fortune 500 now use Instagram.
- 1.6 Billion Likes are made every day.
- 60 Million Photos are shared Every Day.
- 57% of Instagram users visit the site at least once a day (with 35% doing so multiple times per day).
- Average Instagram Users spend 257 minutes a month on the site.
- Instagram Engagement is 15x Greater than Facebook.
- Organic 'Free' methods still work in Instagram